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Internal Linking Strategies to Boost Page Authority

  • Writer: martinsmurimih
    martinsmurimih
  • May 13
  • 4 min read


Internal Linking Strategies to Boost Page Authority (Without the BS)

You’ve got great content. Solid SEO. But your rankings? Meh.

Why?

Because Google doesn’t just care about what you write—it cares about how your pages connect. Internal linking is the secret weapon nobody talks about enough. Done right, it:

  • Boosts page authority (passing link juice where it matters)

  • Improves crawlability (helping Google find and index your pages faster)

  • Keeps readers engaged (lower bounce rates = happier algorithms)

But most people screw it up. They either spam links or ignore them completely.

Let’s fix that.

Why Internal Linking Matters (The Short Version)

Internal links are hyperlinks pointing to other pages on your site. They’re like breadcrumbs for Google and readers—guiding them to the most important stuff.

What happens when you do it right?

  • Stronger pages pull up weaker ones (like a rising tide lifting all boats).

  • Readers stick around longer (more pageviews = better rankings).

  • Google understands your site structure (so it ranks the right pages).

Now, let’s get tactical.

1. Link Deep, Not Just to the Homepage

Most beginners link everything back to the homepage. Bad move.

Instead:

  • Link to pillar pages (your most authoritative content).

  • Link to supporting blog posts (related but less powerful).

  • Link to product/service pages (if you’re monetizing).

Example:If you have a post about "Best Running Shoes for Marathon Training," don’t just link to your homepage. Link to:

  • Your ultimate running gear guide (pillar page).

  • A post on "How to Prevent Running Injuries" (supporting content).

  • Your running shoe product page (if you sell them).

This creates a content hub, signaling to Google what’s important.

2. Use Descriptive Anchor Text (But Don’t Stuff It)

"Click here" is a wasted opportunity.

Good anchor text tells Google and readers what to expect.

✅ Do this:

  • "These marathon training tips will help you shave minutes off your time."

  • "Want more? Check out our ultimate guide to running faster."

❌ Not this:

  • "For more info, click here." (Google has no idea what "here" means.)

Pro Tip: Mix it up—use exact match, partial match, and branded anchors naturally.

3. Link from High-Authority Pages to Boost Weaker Ones

Not all pages are equal. Some have more backlinks, traffic, and authority.

Your move?

  • Find your top 10 most linked pages (use Ahrefs or SEMrush).

  • Add internal links from those pages to newer or struggling posts.

This transfers authority and helps weaker pages rank.

4. Fix Orphan Pages (The Silent Killer)

Orphan pages are pages with zero internal links. Google barely knows they exist.

How to find them:

  • Screaming Frog (crawl your site).

  • Google Search Console (check "Coverage" reports).

Fix: Link to them from relevant posts, your menu, or footer.

5. Use a Logical Site Structure (Hub & Spoke Model)

A messy site confuses Google. A clean one ranks.

Best structure?

  • 1 Pillar Page (broad, high-authority topic).

  • Multiple Cluster Pages (subtopics linking back to the pillar).

Example:

  • Pillar: "Digital Marketing Guide"

  • Clusters: "SEO Tips," "Facebook Ads," "Email Marketing" (all linking back to the pillar).

This tells Google your pillar page is the authority on the topic.

6. Add Contextual Links in Old Posts

Old content isn’t dead—it’s an untapped resource.

How to revive it:

  1. Find high-traffic old posts.

  2. Add links to newer, relevant content.

This keeps old posts fresh and pushes new pages up.

7. Use Internal Links in Your Conclusion

Most readers bounce after the last paragraph.

Stop them with:

  • "Loved this? Read our [deep dive on X] next."

  • "Want more? Check out [related guide]."

This reduces bounce rate and keeps visitors exploring.

FAQs (Because You’ve Got Questions)

How many internal links should I use per post?

No magic number. Just make sure every link adds value. 3-5 per 1,000 words is a safe start.

Should I nofollow internal links?

Almost never. You want link juice flowing.

What’s the fastest way to audit my internal links?

  • Screaming Frog (free for small sites).

  • Ahrefs Site Audit (paid, but powerful).

Can internal linking hurt my SEO?

Only if you:

  • Spam links.

  • Link to irrelevant pages.

  • Create broken links.

Otherwise, it’s all upside.

Final Move: Start Today

Internal linking isn’t glamorous. But it’s one of the fastest ways to boost rankings without begging for backlinks.

Your action plan:

  1. Audit your site (find orphan pages, weak links).

  2. Link deep (not just to the homepage).

  3. Use smart anchors (no "click here").

  4. Fix old posts (add new links).

  5. Build content hubs (pillar + cluster pages).

Do this, and your page authority climbs. Simple.

Need More Traffic? Promote Your Content Like a Pro

Great content needs eyeballs. If you’re pushing videos, blogs, or social media, get them seen with:

  1. MediaGeneous (massive exposure for YouTube, blogs, and more).

  2. Outbrain (paid but effective).

  3. Taboola (native advertising powerhouse).

  4. Quuu Promote (social media amplification).

But start with MediaGeneous—it’s the easiest way to get real traction fast.

Bottom line: Internal linking is free, easy, and works. Stop ignoring it.

Now go fix your links. 🚀

 
 
 

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