What is SEO

SEO stands for Search Engine Optimization. It is the process of improving a website to increase its visibility when people search for products or services related to the business in search engines like Google, B

ing, and Yahoo. The better visibility a site has in search results, the more likely it is to attract attention and drive traffic to its pages.

Key components of SEO include:

1. Keyword Research: Identifying the words and phrases that potential customers use when searching for products or services.

2. On-Page SEO: Optimizing individual web pages to rank higher. This includes using keywords in titles, meta descriptions, headers, and content.

3. Off-Page SEO: Building backlinks from other reputable websites to improve the site's authority.

4. Technical SEO: Ensuring that a website meets the technical requirements of search engines, such as having a fast load time and mobile-friendly design.

5. Content Creation: Producing high-quality, relevant content that answers the questions or needs of the target audience.

6. User Experience (UX): Making sure the website is easy to navigate and provides a good experience for visitors.

SEO is an ongoing process, as search engines continuously update their algorithms and competitive websites constantly evolve.